breaking-news

N° 5 - MARCH 2014

Alain Dehaze and CEOs of Siemens, HP, Accenture, Ernst & Young were invited at l'Elysée by French President François Hollande. Together they worked on 5 recommendations to give France better attractivity to foreign investors. This first-step meeting was held to prepare the Strategic Counsel for Attractivity, that took place last February, and where the French President François Hollande welcomed 30 CEOs of international companies established in France. Patrick De Maeseneire represented our global company at this exceptional meeting.

In February 2014, Adecco launched a new advertising campaign displaying its commitment and its pledges to fight unemployment. This large display campaign was distributed through the JCDecaux infrastructure, in major cities, at airports and at strategic crossroads places nationwide in France. We also displayed our 50th birthday as a company by being closer to job seekers and companies locally. This campaign of 1,400 display formats was also published on the French group websites and social media supports. A Twitter contest campaign allowed internal colleagues to take a picture of themselves in front of the displays : a pleasant way to develop proudness and comprehension on this strategic positioning !

More than ever Adecco is committed to facilitate the access to labour market to 40,000 weakened people thanks to insertion solutions, to find permanent jobs to 130,000 people, to give a job to 100,000 youngsters …. It is much more than a claim displayed on our advertising campaign, it is a way of being and acting every day for the benefit of our clients and associates. After one year, the results are that we found a job to 10,410 people socially far from the labour market (25,5% of our objective). 55,223 people found a permanent job : we reached 42,5% of our goal on this pledge ! And lastly, we helped 27,661 young people to find a job (27,7% of our objective). We are all concentrated to reach our goal if we keep on going on this pace…. 146 partners and companies joined us in fighting unemployment through la Chaine du OUI program. A new goal is set up : 1,000 companies until the end of 2014 !

Adecco developed conference tool kits for branches that want to organize a local event and invite their clients in their geographic area. They can choose between different social topics such as "Y generation" for instance or "regulatory breaking news". Then, they organize their own event thanks to an operational process steered by the public relations department. These conferences insure a better proximity with our local clients and regional media. More than 25 conferences are already planned in 2014.

Onsite made a video to present its offer to future customers. Following the example of the videos already used in Spain and in the United States, this 2-minute film begins with the client's concerns and enhances the advantages of choosing Onsite solutions better than other low involvement HR solutions. This entertaining tool will be distributed to all Adecco colleagues for their sales approach and will be displayed on both our websites and on the intranet.

The ETNA project got launched last December. Sales people are now working on negotiating up their pricing conditions with each of their 1,044 key accounts. The project will last until end of April. Progress is tracked on a weekly basis through SalesForces.com. Last december, sales reps attended dedicated training sessions and were provided with specific tools and methodologies, to ease the preparation of their renegotiation campaign. The project is jointly orchestrated by the key accounts sales department and the pricing department. Past years results demonstrate a 36% success rate with an average 0,6% price increase ! We expect 2014 to be a good year. ETNA not only is a volcano. It is also an acronym meaning "Eruption Tarifaire Nouvelle Ambition" !

Adecco strengthens its commitment in recruiting disabled people and launches its own label. Named "label Emploi & Handicap", it intends to increase the number of Adecco branches dedicated to actions and best practices thanks to a dedicated professionalization program. Thus 33 branches were labelled and can develop a state-of-the-art professional approach for clients on recruitment of disabled persons, and fulfill a specific supportive approach for the selection and integration of such profiles. A new target is set up for the next 2 coming years : reach 100 labelled branches.

Adecco signed an exclusive sales agreement with Haribo, on 2 sites near Marseille, with 70% market share on a potential market of 120 temps (FTE).

The EXPERTS business unit developed a new sales process aimed at promoting our candidates thanks to Video CV done through the ResuMe tool. A sales incentive called "007, you have a mission" was built and launched recently. The Experts branches are fully involved in this new process. An exclusive breaking news : to date, 3 applicants were recruited and 18KE of fees gained… Still on track for better results !